It has been brought to my attention that I may be assuming everyone understands the Internet marketing lingo I have been using daily. I would like to take today to provide definitions of some commonly used words in Internet marketing.
Blog - A frequent, chronological publication of personal thoughts and Web links.
Forum- an online community where visitors may read and post topics of common interest.
Internet Marketing - is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people.
Website - A website, or Web site, is not the same thing as a Web page. Though the two terms are often used interchangeably, they should not be. So what's the difference? To put it simply, a Web site is a collection of Web pages.
Web page - A Web page is an individual HTML document. Web pages can either be static or dynamic. Static pages show the same content each time they are viewed. Dynamic pages have content that can change each time they are accessed.
Web Hosting - the business of providing the storage, connectivity, and services necessary to serve files for a website.
Link - a link (text or banner) to a site outside of your site
URL - stands for Uniform Resource Locator. The location of a resource on the Internet.
Hit - request of a file from a Web server.
Page view - request to load a single HTML page.
Impression - An impression is counted each time a Web page is shown to a visitor. Impressions are counted each time a page is visited by a user, so a single user can rack up numerous impressions for one website.
Unique Impressions - Unique impressions, which count only the number of unique visits to a website. For example, if one person views 3 pages on a website, while another person views 4 and and a third person views 10, their visits would total 17 impressions, but only 3 unique impressions.
Clicks - the process of clicking through an online advertisement to the advertiser's destination.
Click through rate (CTR) - The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Conversion Rate - The percentage of visitors who take a desired action.The desired action can take many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing.
Pay per click (PPC) - online advertising payment model in which payment is based solely on qualifying click-throughs.
Pay per Lead (PPL) - online advertising payment model in which payment is based solely based on qualifying leads.
Pay per Sale (PPS) - online advertising payment model in which payment is based solely based on qualifying sales.
Banner - A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall.
Banner Exchange – A network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Affiliate - the publisher/salesperson in an affiliate marketing relationship.
Affiliate marketing - revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Search Engine Optimization (SEO) - the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Keyword - a word used in a performing a search.
Keyword Density – the number of keywords as a percentage of indexable text words.
Whew, and that is only some of the basic vocabulary you will need while Internet marketing. I will try to be more mindful of definitions as we move forward. If I missed anything, please let me know.
Peace.
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